Creating Engaging and Shareable Blog Posts
Engaging blog posts are essential for any brand looking for exposure online. And a well written blog increases your chances of ranking higher in search by a whopping 434%!
But, how can you write content that stands out online? With 7 million blogs published each day online how can you create posts that not only attract readers but also compel them to take that extra step and share it with others?
Below, we’ll cover some of our recommendations for writing quality blogs that will captivate your audience and help you get noticed online.
1. Get to know your audience: The first step to engaging content is knowing who you're writing for. Understand your readers’ challenges, interests, and what they find entertaining or useful. Creating reader personas can help start you off on the right foot and thisunderstanding forms the foundation of content that will help you speak directly to your readers.
2. Choose interesting topics: Stay up to date on current trends and hot topics in your industry. Use tools like Google Trends or social media listening to find out what’s on people’s minds and what is likely to cause a buzz as thiswill help boost your relevance and increase the likelihood of your content being shared. Adding a unique angle or a fresh perspective will also make your post really stand out from the crowd.
3. Craft a headline that hooks: Your headline is your first (and sometimes your last) chance to grab attention. Make sure it’s enticing enough to draw readers in. Use powerful words, stir up curiosity, or make a bold statement. Blog posts with 6-13 word long headlines tend to drive more traffic.
4. Keep it structured and scannable: Most online readers skim content. Use subheadings, bullet points, and short paragraphs to break up text. This structure makes your post more digestible and helps readers quickly find the parts that are most relevant to them.
5. Incorporate visuals: Humans are visual creatures. Articles with images get 94% more views and dding relevant images, infographics, or videos will complement your text and make your post more engaging and memorable. Visuals can help illustrate complex ideas, break up text, and make your post more shareable, especially on visual platforms like Pinterest or Instagram.
6. Embrace the power of storytelling: People love stories. They’re engaging, relatable, and memorable, connecting with people on a deeper emotional level. Whether sharing a customer success story, a personal anecdote, or a hypothetical scenario that illustrates your point, weaving narratives into your posts can make all the difference.
7. Provide value: Your post should provide tangible value – be it educational, informative, or entertaining. Your content needs to solve a problem, answer a question, or offer valuable insights. High-quality, valuable content is more likely to be shared because it helps or informs the reader in some way—whether it’s through knowledge, insight, or simply a good laugh! “Quality of content” is rated the #1 most important success factor among all bloggers.
8. Be authentic: Authenticity breeds trust and connection, and 90% of customers say authenticity is important when deciding which brands they like. Let your unique voice shine through in your blogs. When readers feel a genuine human connection, they’re more likely to share your content.
9. Inspire interaction: Ask questions, invite opinions, or include a call-to-action like encouraging your readers to share your post, leave a comment, or follow a link to a related piece. When readers engage, they're more invested in your content and more likely to share it.
10. Optimise for SEO: Incorporate relevant keywords (in a natural way), use meta descriptions, and add alt text for images to improve your blog post’s visibility in the SERPS. While SEO shouldn’t drive your content creation, it’s wise to be mindful of it.
Creating a shareable blog post is about striking a balance between informative content and an engaging presentation. By following our recommendations above, you can increase the likelihood of your content being enjoyed and shared to wider audiences.