Marketing Technology News & Insight
Creating a homepage for capturing visitor attention
Your homepage is your digital storefront. It needs to capture visitor attention immediately. Here, we explore the elements of an attention-grabbing homepage.
Leverage Content Marketing for B2B Demand Generation
By creating valuable content, businesses can capture their audience's attention, build trust, and boost demand for their products or services.
Dark Posting On Social For Your B2C Business
Dark posting on social is a valuable tool for smart B2C businesses looking to boost their brand awareness and connect with new customers via a more targeted, personalised approach.
Improving Your E-commerce Customer Journey
In the following post, we’ll explore how you can improve your e-commerce customer journey to drive satisfaction and loyalty.
Building Brand Narratives Through Storytelling
Stories can transform a brand from a faceless entity into a character with its own voice, values, and vision. In the following post, we’ll cover just why storytelling is so powerful and how you can leverage it to benefit your brand.
Effective Keyword Research for PPC Campaigns: Tips and Tools
Keyword research is the real cornerstone of any successful PPC campaign. It helps advertisers understand what their customers are searching for and it allows them to align their offerings accordingly. In the following post, we'll guide you through some of our favourite tips and tools to enhance your PPC campaigns and ensure they're as powerful as they can be.