Organic traffic is a beneficial, sustainable source of potential customers and should be a top priority for your business. In fact, 60% of marketers have reported that inbound is their highest quality source of leads. With search engines constantly changing their algorithms and user behaviour always evolving, it's essential to employ effective strategies to increase your organic website traffic and bring visitors to your pages through unpaid means.

Below are some top strategies to consider.

Provide an exceptional user experience: According to a study by Forrester, every $1 invested in UX returns $100. This is equal to an ROI of 9,900%! Your website should load quickly, be easy to navigate, and anticipate user intent from a design and functionality perspective. It’s vital that your website is also responsive, or able to be properly displayed regardless of a device’s screen size, platform and orientation.

Invest in high-quality content creation: When asked about which tactics boost content rankings the most, 55% of marketers responded creating more content and posting more frequently and 53% said improving the quality of their content. Regularly publishing blog posts, articles, white papers, case studies, videos, infographics, and other forms of valuable content keeps your website relevant while providing visitors with a reason to visit, stay, and explore. Interesting content is more likely to be shared, linked to, and bookmarked by users, which will contribute to improved organic traffic.

Optimise for search engines: According to Hubspot, when surveying a mix of B2B and B2C marketers, SEO has the fourth largest ROI and 88% of marketers using it plan to increase or maintain their investment in 2023. Upgrading your website for search engines includes both on-page and off-page techniques.

For on-page SEO, ensure the content on your pages contains strategic keywords (conduct thorough keyword research), header tags, and correct meta descriptions. You should also optimise your content for voice search. Voice queries use more natural language, so incorporating conversational phrases and long-tail keywords can help your site gain visibility in voice search results.

Off-page SEO requires earning high-quality backlinks from authoritative websites. Tactics such as guest posting on reputable websites will help your brand gain exposure to a new audience and earn backlinks to your website, increasing your credibility in the eyes of search engines.

Take advantage of local SEO: If your business has a brick-and-mortar store or operates in a specific geographical region, create a Google My Business profile, list your business in local directories, and encourage customer reviews. Local citations and consistent NAP (Name, Address, Phone Number) information across the web will help you rank higher in local search results.

Promote your site on social media: Sharing your website content (products, blogs, etc) on social media increases the likelihood of shares, likes, and clicks that will lead to more organic traffic in the long run. Similarly, collaborating with industry social media influencers may also be an excellent option for expanding your reach and attracting new visitors to your website.

Keep your site well maintained: Updating your site regularly with fresh content and ensuring consistent upkeep shows search engines that your site is active and relevant. Outdated or irrelevant content can negatively impact rankings, so it's a wise idea to review and update older posts from time to time.

Boosting organic website traffic requires a varied approach that combines elements of technical optimisation, valuable content creation, and strategic outreach. While organic growth takes patience and effort, the long-term benefits are well worth the investment. Contact the team at Sabr today for help creating your ideal digital marketing strategy.