Marketing Technology News & Insight
8 Elements Of High Converting Landing Pages
Landing pages are often the first point of contact between your audience and your brand. To ensure you get conversions, it's essential to understand what makes a landing page successful.
The Dos and Don'ts of Email Marketing Campaigns
Focused email campaigns are particularly useful for driving brand awareness, boosting sales, and nurturing customer relationships. In this article, we cover what to DO—and what NOT to do—when it comes to delivering a successful campaign.
Building Brand Authority With Content Marketing
One of the most effective ways to establish your brand as a trusted source within your industry. is through an expertly-crafted content strategy that focuses on delivering valuable insight to your target audiences.
Local SEO - Why It Really Matters to SMEs
From the corner florist to the neighbourhood pub, mastering Local SEO will help drive footfall, boost revenue, and establish a robust online presence. In this article, we delve into what Local SEO is, why it's crucial for SMEs, and how it can propel your business to new heights.
Paid Social: The Potential of Targeted Ad Campaigns
Social ads allow businesses to connect with their target audiences and engage them on a deeper level, improving conversions and increasing brand awareness. In this blog post, we’ll explore how businesses can make the most of their social advertising efforts today.
Top Strategies for Boosting Organic Website Traffic
Organic traffic is a beneficial, sustainable source of potential customers and should be a top priority for your business. It's essential to employ effective strategies to increase your organic website traffic and bring visitors to your pages through unpaid means. Here are some top strategies to consider.