Digital Marketing & Strategy
Digital Strategy
A digital marketing strategy provides clear direction for online channels and helps to align online activity with overall business goals.
As part of creating a strategy we look at what stage your business is at, strengths & weaknesses, competitors and buyer personas. We also help identify potential resources, channels and tools required for your online marketing going forward.
When creating a strategy we set an achievable action plan and realistic budgets, based on the size of your business.
Data Analysis
In today’s digitally dominant world it’s easy to become overwhelmed by the amount of data that is available to your business, especially if you are tracking information across multiple channels, both on and offline.
Measuring the effectiveness of your digital marketing efforts can present a significant challenge, especially when there are so many vanity metrics that really offer little in terms of overall business value.
We help you track the most relevant metrics and make sense of your data translating it into actionable insights that can be built on for the future.
Lead Generation
There is no doubt that buying journeys have dramatically changed with the growth of online channels and easy access to information.
Gaining visibility, building trust and interest from potential buyers is vital to grow your customer base.
Our inbound marketing techniques focus on understanding and improving the customer journey. We help you make data-driven decisions to fine-tune marketing funnels and increase conversion.
Content Marketing
We offer a wide range of content marketing services to assist clients with planning, creating, distributing and publishing content across all online channels.
From designing and building online apps and websites through to content calendar planning, social content creation, email marketing & automation, creative design, copywriting & blogging, photography, video production and editing services.
SEO
We focus on three separate search optimisation pillars; On-Page: optimising for specific keywords and providing great user experience. Off-Site: building your reputation through activities outside of your website. And Technical: focusing on website infrastructure so that it can be indexed by search engines.
Covering all areas of SEO significantly helps improve your website’s position in organic search results increasing the quality and quantity of traffic to your website over a period of time so that ultimately you become less reliant upon paid search activity.
Online Advertising
We deliver a wide range of advertising services to help promote your business to your target audience online. We also track, measure and report all results so that you can monitor and improve the return on your ad spend.
Some of our more popular services covered include Pay-Per-Click Ads (PPC), Performance Max, Remarketing, Display, Google Shopping, YouTube Ads and Paid Social.